Tag Archives: retail

Xeikon Café retail & cross media – Istanbul

Istanbul, the biggest city in Europe, a vibrant metropolis in a country preparing for an important election day on June 12. Thé perfect location and occasion for a Xeikon Café !

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Retention is the new acquisition: reward the behavior you want

Torbjörn Norberg’s case study on the Mina Varor loyalty strategy of ICA, Sweden’s leading retailer, shows that the printing industry future lies in generating higher returns by  fully exploiting and optimizing customer intelligence.

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The first Xeikon Café: an insights report on future retail marketing

On 7th October 2010, Xeikon organized its first Xeikon Café, an event sharing insights on effective retail communication. Marketers, branded good manufacturers and retailers involved with customer loyalty programs and buyer segmentation were invited to discover how personalized communications are … Continue reading

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