MOST RECENT TWITTER POSTS- Xeikon: Xeikon will sponsor the event, "Document Printing — Executive Communication Exchange", on May 30th in Carlstadt, NJ. http://t.co/9WwLHlVT May 20, 2012
- Xeikon: Meritage marries digital print and proprietary technology for packaging with the help of @Xeikon http://t.co/BXnp5bsy (via @dps_magazine) May 18, 2012
Tag Archives: loyalty
Xeikon Cafe Finance Lier
Marketing for financial institutions or insurance companies is marketing of a different kind. Obviously privacy issues play a great role here… still, we are convinced that even in this business effective communication has to be personalized.
Retention is the new acquisition: reward the behavior you want
Torbjörn Norberg’s case study on the Mina Varor loyalty strategy of ICA, Sweden’s leading retailer, shows that the printing industry future lies in generating higher returns by fully exploiting and optimizing customer intelligence.
Categories DM printing
Tags DM printing document printing loyalty personalization retail