Thursday and Friday, October 20/21: Xeikon gathered together a large chunk of the UK’s commercial print users at The Belfry Hotel and Golf Club, just north of Birmingham, with both digital print and little white balls on the menu!

On day one we talked print, digital production, futures, marketing, variable data, and covered a number of other business related topics during a lively session. As suggested by Xeikon’s Patrick Van Baelen at the start of the business session, if all users could take away just one idea that excited them, then the day was a success. Most took away many more than that!

As for the golf? Well, reports suggest that a significant number of Xeikon branded golf balls were distributed evenly across all parts of this excellent course – this could be a new marketing initiative on our part, getting our name known by the UK golf set for many months to come!

I am told that not too many scored a “hole in one” on the golf course, but we look forward to hearing about some significant victories in the world of digital print as a result of our discussions.
Russ Hicks
Genesis Marketing
http://www.linkedin.com/in/russhicks
http://genesisnews.wordpress.com/